This unique book gives a measure of the direct financial costs and benefits to a city of constructing a sports stadium without injecting biases and values into the situation. The literature on the indirect economic impact of these projects is reviewed and discussed. Private and public stadium projects are compared with respect to construction costs, use, and amenities. The work has an introduction that deals with the justification of subsidies, a comparison of ownership plans of the facilities, and a review of the literature. Following this are 15 chapters dealing with individual stadium projects. A summary and analysis of financial and non-financial data are followed by a conclusion.
For courses in Sports Marketing.
Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
Sports Journalism introduces students to sports reporting careers and to the writing style sports writers and media relations professionals use. The book stresses the importance of basic writing fundamentals and high ethical standards, essential values for sports journalists. Introductory chapters acquaint readers with issues and challenges in an industry in transition: changing technology, multimedia capability, citizen journalists and bloggers, shrinking news holes, and the deadline-dictated lifestyle of sports journalists. Skills chapters elaborate on news values and the conventions of journalism as they apply to sports writing. From leads to nut grafs, inverted pyramid to Model T, simple sentences to headlines, interviewing to using quotations,Sports Journalism focuses on the basics. The book expands the writer's experience into building relationships with sources and media contacts, using numbers and statistics, practicing AP style, and abiding by legal and ethical standards.