Sonny's book is a tangle of opinions that are soft, hard, and surreal and sometimes downright to a point of total reality. This book is not for the easy hearted as it sometimes leans in a way that is crushing to ones own personal thoughts about life in general, a God, sex, education, kids and politics.You will find yourself wanting to argue points or let's'say just opinions, but that is why it is written to see the real world or the made up world of opinions. It's hard to believe that a lot of news, if not all, is from unnamed sources or is it just opinion. How do we live with a news media that points to the US Constitution to protect itself and then can take a private life and degrade into a point of conviction or professional demise by unnamed sources and opinion? It is a book like this that can bring opinion to question in your life alone.
Bridging two "camps" in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy. Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.