For years, New York has been one of the leading centers of healthcare in the United States and the world. With world renown medical schools and medical centers, patients from around the world have flocked there for care. In a matter of weeks, your life can be changed. No one knows that more than Miriam Blankstein. After discovering a lump on her left breast, Miriam, the young wife of a successful investment banker, enters the healthcare system like thousands of women each year. Referred by her private physician to Bridge Point University Hospital, she soon learns that all medical centers aren't the same. Her life quickly becomes more complicated when her husband is rushed to the Emergency Room. From the patient's perspective, Miriam learns how the decisions of Administration and the pressures of Finance have driven their care. She'll never be the same.
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.