Good News for a Desperate World is a brief look at four things: the message of the Good News found in the Bible, a personal testimony, evidence for the Christian faith, and the Gospel of John.
This is a multi-method case study of a small, local newspaper, which in the last several years has developed innovative product design changes and experienced an increase in its circulation. Quantitative and qualitative data were gathered through several phases of research including interviews and a survey. Several major findings emerged from the study. First, the results extend application of theory in mass communication and integrated marketing communication (IMC), particularly the work done by Philip Meyer, Don Schultz and the Readership Institute at Northwestern University. Second, this study provides a complete picture of the marketing mix for this newspaper, which extends current literature that addresses only individual aspects. Third, in evaluating these contact points, this study contributes customer insights specific to not only this newspaper but also to broader industrial applications. Fourth, this study provides benchmarking tools for additional research including a reader behavioral score (RBS) and ranking of RBS-motivating experiences. Fifth, the results of this study build the knowledge of readership with possible insight for other small newspapers.
For authentic Christians, the bad news of Satan and the kingdom of darkness, while serious, is overshadowed by the good news of Jesus and the Kingdom of God. Yes, there is a cosmic clash. Yes, we are in the middle of it. Yes, we need to become equipped to recognize and resist the enemy. But those who are united to Christ by genuine faith need not fear Satan. Not now. Not ever. The truth can be summed up in this simple statement: The good news about Jesus, the victorious one, far outweighs the bad news about Satan, the evil one. Good News About Satan is a short, reader-friendly text that cites no extra-biblical sources. Instead, it walks the reader through the plain teachings of Scripture regarding Satan, demons, and spiritual warfare, at all times from an explicitly gospel-centered perspective that exalts the sovereignty of God and the finished work of Christ as paramount. Because of this focus, the book, while treating our enemy soberly and seriously, is devoid of the unfruitful speculations and illegitimate extrapolations so common to this topic. For these and other reasons, we believe this book differs significantly from nearly every other book on the subject.