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The Fugitive Blacksmith, Or, Events In The History Of James W. C. Pennington, Pastor Of A Presbyterian Church, New York, Formerly A Slave In The State

RRP $40.00

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James W. C. Pennington's slave narrative tells of his time and experiences before the Civil War, when he was a slave in the South, and of the problems, oppressions, and religious aspects of slavery.


The May 1968 Events In France

RRP $71.50

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This study reviews and analyzes the multiple impact of the May 1968 events in France, initially through a narrative account of the events themselves and then through a systematic survey of the various manners in which they have been interpreted and reproduced in France. This covers political, social/sociological and cultural texts - first-hand accounts along with works by political activists and academic social scientists - before moving to a consideration of fictional works (novels and feature films) dealing with or set during the events. Keith Reader has also written "Intellectuals and the Left in France since 1968" and is currently a member of the editorial boards of "Paragraph" and "Modern and Contemporary France".


Events Marketing Management

RRP $329.99

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This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser's perspective and link it to those of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events.


The book begins by defining events and the implications this has for events marketing. It then moves on to explore the event marketing landscape before discussing the consumer experience of and involvement with event marketing. Finally it focuses on the strategies and tactics employed to manage the marketing activities related to events, proposing a shift away from dominant Marketing Mix paradigm to a more consumer focussed and integrated approach. Offering comprehensive coverage the title introduces the reader to core principles as well as current developments such as e marketing, social media, sponsorship and PR and integrates practical examples from around the world to show the application of theory. Learning objectives, chapter summaries, discussion questions and annotated further reading lists aid navigation throughout the book, spur critical thinking and further students' knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.



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