Sports - Reviews - Games - Live
Stream - Events - Opinion - News
RRP $329.99
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. As a strong emerging industry, events are now contributing significantly to economies around the world and particularly within the UK. In order to market events effectively it is vital to consider marketing of events from the organiser's perspective and link it to those of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events.
The book begins by defining events and the implications this has for events marketing. It then moves on to explore the event marketing landscape before discussing the consumer experience of and involvement with event marketing. Finally it focuses on the strategies and tactics employed to manage the marketing activities related to events, proposing a shift away from dominant Marketing Mix paradigm to a more consumer focussed and integrated approach. Offering comprehensive coverage the title introduces the reader to core principles as well as current developments such as e marketing, social media, sponsorship and PR and integrates practical examples from around the world to show the application of theory. Learning objectives, chapter summaries, discussion questions and annotated further reading lists aid navigation throughout the book, spur critical thinking and further students' knowledge.
This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.
South Wales Murder Stories: Recalling The Events Of Some Of South Wales 2015
RRP $11.99
RRP $231.99
This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1866 Excerpt: ... his commanding officer most truly says, he was an officer of fine judgment, cool courage, and commendable energy. He was killed instantly in the act of brandishing his sword defiantly. Lieutenant-Colonel Goodwyn, of the Second regiment, and LieutenantColonel Bland, of the Seventh South Carolina regiment, were both severely wounded, conspicuously exposed as they were in the active discharge of their duties in the field. Major Gaillard, of the Second regiment, was charged with the important and responsible duty of directing the movements of the skirmishers during the day. This duty he discharged with great judgment and gallantry. His horse was killed under him during the engagement. He was efficiently assisted in the duties of his position by Major Rutherford, Third South Carolina volunteers. Captain Kemper and the officers and men under his command maintained the high reputation they established at Vienna, Bull Run, and Manassas. For particular mention of such of the company officers as require especial notice, I respectfully refer to the reports of the regimental commanders, which accompany this. This action being closed by the approach of a stormy night, my command, reenforced by the Eighteenth Mississippi regiment, Colonel Griffin, lay upon their arms on the field of battle until daylight, when it was ascertained that the enemy had disappeared. Removing our wounded and burying our dead, we marched, under the command of Major-General McLaws, by the Enroughty Town road to New Market, and prepared to bivouac for the night, but were almost immediately ordered forward to the support of General Longitreet, then engaged with the enemy at Frazier's farm. On the way, we were halted and permitted to rest until eleven o'clock p. M., when we continued the march to F...
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