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Emu Oil: the Latest Craze in Skin Care

The anti-aging industry is big business. Botox injections rank among the top five nonsurgical cosmetic procedures for both men and women. And Americans now spend $12.4 billion a year on "cosmeceutical" products, such as facial peels and microdermabrasion kits. For those who want to improve their skin tone and fight the appearance of wrinkles, emu oil might be a promising alternative. Cosmetic manufacturers and fashion magazines are touting the benefits of this oil, which contains collagen and antioxidants.

Emu oil is used in cosmetic creams because of its anti-inflammatory and emollient properties and its ability to deeply penetrate the skin. Studies also show that it may stimulate cell renewal in the skin. Emu oil is sold by itself or as an ingredient in such products as Deception, a wrinkle-hiding cream made by Dremu Skincare. Julie Brumlik, CEO of Dremu Skincare, says Deception is ideal for people who want to hide the appearance of wrinkles without expensive and potentially risky cosmetic procedures. The cream, she says, creates an optical illusion that makes the wrinkles nearly invisible to the naked eye.

What's the secret? Deception contains microprisms that refract light away from wrinkles. So the wrinkles seem to disappear instantly when the cream is applied. "What the eye [normally] sees is actually the shadow made by the wrinkle," Brumlik said. "When you use Deception, there are no shadows to see." According to Brumlik, the cream is popular with Hollywood stars and models who need to look younger for particular roles or modeling assignments. Dremu Skincare also sells pure, triple refined emu oil called Dremu Oil.


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