High Definition Video News From Reading, Pa
Berks is a first-of-its-kind internet news station covering the Greater Reading Pennsylvania region. Groundbreaking in both quality and scope, Berks aims to revolutionize the way local news is done.by truly makingit local. Berks features interviews and video footage of local people, events and businesses. Run by Reading local Tara Karleen, Berks presents a picture of Berks County and the Greater Reading region that you can't get anywhere else. And best of all, it's available on the web for free: all the time, any time.
One of the least tapped potentials of the internet has been the development of local community. But there is evidence that this is changing. Even the search engine giants like Google are directing their efforts towards localized content. Berks is looking to speed up this trend by using the enormous power of online video to strengthen and inform the local community in Berks County. According to Tara Karleen, "The primary mission of Berks is to serve the Reading and Berks County communities by highlighting the very best of what our region has to offer.
In the process, we hope to build strong relationships and encourage regional collaborations that otherwise might not have happened." So far, Berks has acheived a great deal of success. In their first month broadcasting over the web, they've already talked with the Mayor of Reading about his high-tech plans for the city, covered the local Berks County wine scene, interviewed a number of artists and musicians and even had top notch video footage of the 2006 Reading Flood. More recently, Berks was ableto interview Governor Ed Rendell about his vision for the Latino community in Reading, PA. The emergence of online video marks a major milestone in the history ofcommunication. Grassroots efforts such as Berks are ushering in a media revolution that encourages an organic collaboration between ordinary citizens and traditional media outelts. Accordingly, Berks plans to partner with existing media organizations to enhance the viewer's ability to access regional information online. With the decentralization of media on the web, one might worry about lowering standards of quality. But Berks puts those worries to rest. All of Berks footage is shot in high quality 1080i HD video footage and presented via the ubiquitous QuickTime media player.
While popular siteslike Google Video and YouTube settle for lower-quality, smaller-sized video, Berks publishes high quality video to make the future of internet video happen today.