MLM E-Mail Newsletter Campaigns - Do's And Don'ts
MLM (aka Multi Level Marketing) is a very interesting world, competitive, innovative and tricky. It's not for the faint of heart, nor for those who don't have the time or ambition to constantly keep in touch with their prospects. An MLM marketer need to be on their toes, be creative and not only willing to find their prospects just about anywhere, but willing to keep in touch with them on a regular basis. The only way to stay in business is to service your customers. So, what do you do? There are a number of ways to successfully handle e-mail newsletters campaigns. And conversely, there are a number of things to NOT do.
The first thing you MUST NOT do is use names of people who have not specifically asked to receive what you are mailing out. These are called "opt-ins". If you do tread on thin ice and try this, don't be surprised if your mail outs get classified as spam and treated as such. If you want people to respond/subscribe to your newsletters, and be able to target your marketing efforts, then you have to make it really clear how they do that, and where they can do that. A link to your form or an online form must be on your home page.
Having said that, the other pointer is, don't ask too many questions. Keep it simple and just stick to the basics – ask their name, and perhaps two questions – ie. Demographics and interests. To be really safe with your registration process, use something called double opt-in, rather than just the single opt-in. This allows sober second thought by the potential subscriber, because the double opt-in for e mail newsletters requires confirmation. It makes more sense for you as well, since by confirming they DO want to subscribe to your e mail newsletter, you KNOW they're serious, and not just kicking the tires. .